YO! Founder Simon Woodroffe was a stage designer for the likes of Rod Stewart and The Moody Blues, he’s written a book, made a record, appeared at Edinburgh festival and started YO! Sushi, YOTEL and now YO! Home. Simon and Lia became friends 10 years ago over a mutual love of boats and sailing.


Medical Consultant & Friend
Dr Aenor Sawyer is a decorated Orthopedic Surgeon at UCSF with many years experience as ‘Expedition Medic’ for world-record ocean rowers. Lia and Aenor worked side by side during both editions of the Great Pacific Race, an ocean rowing race which departs Monterey, Ca for Hawaii every 2 years.


San Francisco Local Advisor
Bob Bransten is a third-generation San Franciscan and member of the acquisitions committee at the Fine Arts Museums of San Francisco. With a shared passion for modern art from the YBA era, Bob and Lia struck up an instant friendship earlier this year.


Volunteer Fundraiser
Maureen McDonough-Roddy (Moe) is a sailor and cardiac surgical nurse who launched the Red Dress Racing campaign to inspire women to take control of their lives and health. Lia and Moe have been close since the Route du Rhum race of 2006 when Lia found herself alone in the eye of a storm and Moe in the operating theatre of a ‘redo’ that was ‘bleeding out’ and they shared their experiences over email.

Yo! Row on Facebook

Lots of love from @teamonelovebeach ! Thank you, thank you, thank you! I am about to go for a row in HIHO long sleeved shirt. Pic to follow #yorowfriends #yorowtraining #worldrecordattempt #pacificsolo2018 ...

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Metabolic testing apparently involves lying still for 30mins, followed by 30mins breathing through an alien head piece! What we learned is that I need 1700 calories per day just to exist, unmoving! A big thank you to the UCSF team for all the tests and for making them such fun! #sigourneyweaverinalien #yorowtraining #ucsfradiologydept #pacificsolo2018 #worldrecordattempt ...

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The rescueME EDF1 electronic distress flare by #oceansignal is by far the sexiest marine electronics device I've ever seen! I can't decide if it belongs in #starwars7 or #thematrix! #possibleteleportationdevice #sexymarineelectronics #safetyatsea #dontgotoseawithoutoceansignal. Thanks to Ocean Signal and @saltwater_stone ...

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