YO! Founder Simon Woodroffe was a stage designer for the likes of Rod Stewart and The Moody Blues, he’s written a book, made a record, appeared at Edinburgh festival and started YO! Sushi, YOTEL and now YO! Home. Simon and Lia became friends 10 years ago over a mutual love of boats and sailing.


Medical Consultant & Friend
Dr Aenor Sawyer is a decorated Orthopedic Surgeon at UCSF with many years experience as ‘Expedition Medic’ for world-record ocean rowers. Lia and Aenor worked side by side during both editions of the Great Pacific Race, an ocean rowing race which departs Monterey, Ca for Hawaii every 2 years.


San Francisco Local Advisor
Bob Bransten is a third-generation San Franciscan and member of the acquisitions committee at the Fine Arts Museums of San Francisco. With a shared passion for modern art from the YBA era, Bob and Lia struck up an instant friendship earlier this year.


Volunteer Fundraiser
Maureen McDonough-Roddy (Moe) is a sailor and cardiac surgical nurse who launched the Red Dress Racing campaign to inspire women to take control of their lives and health. Lia and Moe have been close since the Route du Rhum race of 2006 when Lia found herself alone in the eye of a storm and Moe in the operating theatre of a ‘redo’ that was ‘bleeding out’ and they shared their experiences over email.

Yo! Row on Facebook

Drysuit bottom scrub test #1: Once I figured out how to let the air out (stick a finger inside the neck seal and squeeze knees to chest), I was able to duck under the water and clean the bottom! This get-up is going to make such a difference in the cold waters of the Pacific! ...

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