YO! Founder Simon Woodroffe was a stage designer for the likes of Rod Stewart and The Moody Blues, he’s written a book, made a record, appeared at Edinburgh festival and started YO! Sushi, YOTEL and now YO! Home. Simon and Lia became friends 10 years ago over a mutual love of boats and sailing.


Medical Consultant & Friend
Dr Aenor Sawyer is a decorated Orthopedic Surgeon at UCSF with many years experience as ‘Expedition Medic’ for world-record ocean rowers. Lia and Aenor worked side by side during both editions of the Great Pacific Race, an ocean rowing race which departs Monterey, Ca for Hawaii every 2 years.


San Francisco Local Advisor
Bob Bransten is a third-generation San Franciscan and member of the acquisitions committee at the Fine Arts Museums of San Francisco. With a shared passion for modern art from the YBA era, Bob and Lia struck up an instant friendship earlier this year.


Volunteer Fundraiser
Maureen McDonough-Roddy (Moe) is a sailor and cardiac surgical nurse who launched the Red Dress Racing campaign to inspire women to take control of their lives and health. Lia and Moe have been close since the Route du Rhum race of 2006 when Lia found herself alone in the eye of a storm and Moe in the operating theatre of a ‘redo’ that was ‘bleeding out’ and they shared their experiences over email.

Yo! Row on Facebook

This freighter diverted course to check out my boat. This is the 2nd time in 2 days, that a scarily large hulk of metal has bared down on me to say hello. I appreciate the interest, but seriously captains!! Use your binoculars! #yorow #pacificsolo2018 #safetyatsea ...

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Easter Sunday well spent: rowing around Angel Island. I opted to row counter-clockwise today, because of the forecast southerlies. Squally winds, tide against me at various times and a proper fight through Raccoon Straight...every row in SF Bay is a micro adventure! #yorow #pacificsolo2018 #worldrecordattempt #empoweringwomen #sanfranciscoyachtclub ...

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Peaking out between the roses (a table decoration, not a gift!) is the same me, just one year older. Thank you @moeroddy and @dkwieneke for treating me to a posh YC dinner and telling the waiter to stick a candle in my carrot cake after I'd insisted he shouldn't! Love you both #friendsofyorow #dreamteam #worldrecordattempt #pacificsolo2018 #poweredbycake ...

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